Concurrently Announces Name Change, Signaling Completion of Rush Tracking Systems/Sky-Trax Merger

NEW CASTLE, Del. – October 5, 2011 – TotalTrax, Inc. (TotalTrax or Company) today announced it has acquired the equipment monitoring product line of ShockWatch, Inc., a global leader in developing and manufacturing damage prevention products and is a wholly owned subsidiary of Media Recovery, Inc.

Rush Tracking Systems and Sky-Trax, Inc. announce they have merged to form a vertically integrated provider of smart truck tracking solutions.  Private equity firm Pharos Capital Group, LLC (Pharos) committed additional capital to the combined company to accelerate growth and increase penetration into international markets. 

VisiblEdge by Rush Tracking Systems

(See http://rfid.net/rfid-for-lift-truck-fork-lift-or-mhe-mounted for full article)

Rush Tracking Systems didn't simply build an RFID reader that goes on the front of a lift-truck. They designed a complete solution that revolutionizes industrial operations by making it possible to perform lift-truck move operations without any human intervention.

Rush Tracking Systems Honored with “Best in Class Award: RFID Fork-Truck, Lift-Truck or Material Handling Equipment” by RFID Network

RFID enabled handhelds, portals and lift trucks are integrated to improve manufacturing supply chain performance and deliver real world ROI

(see http://www.rfidjournal.com/article/view/8340 for full article)

In the event's main exhibit hall, Rush Tracking Systems and several key partners will provide live demonstrations of how RFID can be used at factories and warehouses.

Rush Tracking Systems to discuss RFID in the Automotive Industry at the 2011 MIT Enterprise Forum, "Wireless on Wheels."

(see http://bit.ly/kOjLUf for full article)

Breakthrough technology, and a fortunate decision by the worlds largest retailer, propel Rush Tracking Systems' growth.

Advanced fork truck solution combines RFID enabled inventory recognition hardware, optical positioning and market leading track and trace software to help optimize constrained manufacturing and warehouse environments

The Orchestrator module further optimizes manufacturing and warehouse environments with work queue and driver interfaces that leverage and maximize the automation delivered by VisiblEdge providing the tools to allow for shared-services fleet management.

Rush Tracking Systems Presents Advanced Tracking Solutions for Warehouse Process Optimization at Second Annual 2011 Alien Global User & Partner Conference

Information on the types of small business applications of RFID, the types of RFID, and how to work with experts to implement RFID solutions.

KANSAS CITY, Kans. – September 13, 2010 – Rush Tracking Systems (www.rushtrackingsystems.com), a leading provider of advanced tracking solutions, software and services for manufacturing and warehouse operations, will feature a live demonstration of its innovative VisiblEdge solution for automating lift truck operations at the CSCMP Conference at the San Diego Convention Center in San Diego. 

Rush Tracking Systems and Supply Chain Digest will present an informational videocast on how  to leverage new RFID and Real-Time inventory positioning technology in plant warehouses and distribution centers to positively impact the three core components of effective warehouse management:

KANSAS CITY, Kans. – June 2010 – Rush Tracking Systems (www.rushtrackingsystems.com), a leading provider of advanced tracking solutions, software and services for manufacturing and warehouse operations, partnering with Digilogics (http://www.digilogics.com.mx), will feature a live demonstration of its innovative VisiblEdge solution for automating lift truck operations at Exopologistica 2010, (July 7-9, Mexico City, Mx).

Rush Tracking's VisiblEdge combines several elements to complete the solution: RFID; an optical positioning system from Sky-Trax using laser height sensors; and software. It gives you a window into a different approach for designing more flexible space.

Rush Tracking Systems' VisiblEdge software provides real-time visibility of lift truck status and location, including the direction of travel. The solution uses data-collection devices, load sensors, and optical position readers to determine the vehicle's location and follow its movements without bar-code scanning.

Rush Tracking demonstrated VisiblEdge, a product offering that enables automated lift truck operations. This complements their expert business process reengineering and business case development work, demonstrating a clear understanding that end-users want repeatable configurable solutions that revolutionize existing processes.

Advanced lift truck solution automates data capture and tracking of lift trucks and loads to optimize constrained manufacturing and warehouse environments.

Rush Tracking Systems will showcase a live demonstration of its innovative VisiblEdge solution for automating lift truck operations in Booth #100 at RFID Journal LIVE 2010 (Apr. 14-16, Orlando, FL).

The best way to achieve warehouse efficiencies is to improve visibility within the warehouse. Accurate and automated RFID-enabled pallet tracking can deliver many warehouse benefits, including the ability to error-proof shipping, receiving and put-away, as well as improve labor productivity and customer satisfaction.

When a lift-truck operator moves something, they typically have to do at least three manual points of data entry, either by bar-code scan or keyboard. Rush Tracking Systems claims that an RFID enabled lift-truck can perform the same move operation without any human intervention.

When a lift-truck operator moves something, they typically have to do at least three manual points of data entry, either by bar-code scan or keyboard. Rush Tracking Systems claims that an RFID enabled lift-truck can perform the same move operation without any human intervention.

Rush Tracking Systems, Sky-Trax and RFID Journal will present an informational webinar to discuss leveraging indoor lift truck automatic load ID and location data to optimize warehouse operations.  View the webinar on-demand.

If you want to know whether a technology has a future, it’s always wise to follow the money. When private equity buys into something, it’s considered a vote of confidence. Last week forklift-mounted radio frequency identification (RFID) received that nod when Pharos Capital Group, LLC of Nashville and Dallas acquired Rush Tracking Systems, an RFID business process consulting and systems integration company.

Toby Rush didn't think his company would be a fit for private equity even after an early summer cold call from Pharos Capital Group.  But after some persistent follow-up calls and explanation of Pharos's growth equity model, Rush found himself selling his business, Rush Tracking Systems, to the firm.  Rush sold so that Pharos' capital could be used to fund growth and investment in the business.

Pharos Capital Group and Rush Tracking Systems today announced Pharos’ acquisition of Rush Tracking Systems and investment of strategic capital in the company. Acquisition underscores confidence in RFID industry leader’s management team, world-class business consulting services, innovative VisiblEdge RFID lift truck solution, and growth potential of the RFID industry.

Rush Tracking Systems, an RFID systems integrator and solutions provider based in Lenexa, Kan., has been acquired by Pharos Capital Group, an investment firm with offices in Nashville, Tenn., and Dallas, Texas. The terms of the acquisition have not been disclosed, though both companies indicate Rush Tracking Systems will continue operating independently, and that it will receive an infusion of new capital.

Rush Tracking Systems played into the growing interest in RFID by consulting with companies across a broad array of industries. Eventually Rush turned to a specific niche — warehousing and logistics — and today sells a tracking system that allows a forklift to pinpoint a specific pallet in a warehouse.

Rush Tracking Systems has sold for an undisclosed amount to private equity firm Pharos Capital Group LLC, which also is investing strategic capital.  That means a deep-pocketed owner and accelerated growth potential but few other changes for Lenexa-based Rush Tracking, which will keep its headquarters, management and staff, the companies said. Rush helps businesses integrate and make the most of radio-frequency identification tracking technologies. Its VisiblEdge product, for example, helps forklifts find loads in warehouses to within a few inches.

Watch an informational videocast on demand from Rush Tracking Systems and Supply Chain Digest on how to leverage indoor lift truck automatic load ID and location data to optimize warehouse operations.

Rush Tracking Systems presents an informative webinar on how to cost-effectively and efficiently track pharma inventory and material handling assets to within inches.  View the webinar on demand.

Rush Tracking Systems, Sky-Trax, and IndustryWizards.com presented an informational webinar on leveraging indoor lift truck automatic load ID and location data to optimize warehouse operations.  View the webinar on demand.

Industry leader bolsters innovative VisiblEdge RFID lift truck solution with patents covering automated scanning devices combined with location systems, integrated into material handling equipment for the purpose of tracking inventory and physical assets.

In making the case for RFID's role in managing information, Toby Rush, president of Rush Tracking Systems, said we all have broken systems, and rather than fix whatís broken, especially during times of lean resources, we tend to just learn to cope. We build work-arounds. Unfortunately, the contractors we hire for certain projects have to build work arounds around our work arounds.

Rush Tracking Systems has announced it has integrated an optical positioning solution in its VisiblEdge RFID lift truck package.

Process automation -- not RFID or other technology performance or price -- is the key to systems that provide strong ROI, in Rush Tracking's view.

Rush Tracking Systems has added an optical positioning solution (OPS) for speed, direction and location information for its VisiblEdge radio-frequency-identification (RFID) forklift truck packages.

Toby Rush, president and CEO, and Scott Andersen, vice president of professional services, will present at RFID Journal LIVE 2009, discussing real-world implementation, ROI and business value for RFID.

Industry Wizards names Rush Tracking Systems as best-in-class company to see at RFID Journal LIVE 2009.

Rush Tracking Systems offers best practices for recession-proofing your RFID deployment with quantifiable business results

Rush Tracking Systems makes local news headlines by exemplifying success for fast-growing entrepreurial firms in the region.

Rush Tracking and OAT Systems host webinar to discuss best practices and proven methodologies for identifying and delivering quantifiable business results from RFID investments.

RFID Switchboard asked Toby Rush the secrets of thriving in the RFID business. His answers show that selling cost savings can be big business.

Rush Tracking Systems deploys VisiblEdge RFID lift-truck solution to customers in defense logistics, heavy industrial manufacturing and paper mill processing.

Toby Rush, president and CEO, will present best practices and proven methodologies to identify, quantify and deliver results from RFID investments.

Rush Tracking Systems will offer the Mojix STAR™ (Space Time Array Reader) system to its world-class client organizations to provide advanced RFID functionality.

Sensitech Inc., a global leader in cold chain visibility solutions, has made a strategic minority investment in Rush Tracking Systems, LLC, a recognized leader and trusted advisor for Radio Frequency Identification (RFID) solutions.

Toby Rush, president and CEO, will present at RFID Journal LIVE 2008. Rush’s presentation will focus on building the business case for RFID across the enterprise.

Rush Trackin Systems announces availability of its VisiblEdge RFID lift-truck package, combining software, hardware and positioning technology on lift trucks.

Combining state-of-the-art application software, RFID hardware, and positioning technology on lift trucks, VisiblEdge maximizes tracking efficiency by providing real-time operational visibility with automatic RFID data collection.

Chuck Thompson, vice president of sales for Rush Tracking Systems, provides insights for optimizing enterprise asset management through improved asset tracking.

Odom’s Tennessee Pride worked with Rush Tracking System, to integrate Zebra Technologies' printer/encoders and RFID middleware from OATSystems into Tennessee Pride's production lines and industrial control system.

Tennessee Pride chose Rush Tracking Systems, which integrated Zebra Technologies' printer/encoders and RFID middleware from OAT Systems into their production lines and industrial control system.

Rush Tracking Systems announced a partnership with OATSystems to deliver turnkey asset tracking solutions for industrial automotive and aerospace manufacturing companies.